Informa Tech Automotive Group will be offering a series of online panel discussions in November focused on the emerging AutoTech Digital Economy. This digital series will bring the AutoTech community together with Insurance, Retail, Finance, Telco, and Entertainment players to discuss the next generation of services and experiences that the vehicle can and will provide. With siloed development approaches to the software defined vehicle, there is a real need for standards across in-car media systems. The Digital Economy umbrella allows us to consider how aggregators, content providers and OS suppliers can work with Automakers to further monetize the vehicle through new consumer experiences. These nascent ecosystem opportunities, although appealing to automakers, uncover a host of essential new learnings, business model approaches and partnership opportunities.

This includes exploring a variety of challenges:

  • Subscription models for services and vehicle ownership.
  • The influx of data flowing from connected vehicles.
  • The shift towards OEMs needing to analyse, monetise, and harvest data.
  • OEMs generating software for their vehicles or partnering with third parties to speed up the development process.
  • Data and vehicle ownership, privacy, cybersecurity and safety.
  • The development of next generation operating systems, in-vehicle entertainment and seamless e-commerce experiences.

Data - The Incoming Influx
November 7, 2022 | 11:00am ET

With the influx of data flowing from connected vehicles, the development of strategies around software generation, data harvesting and analytics is crucial. As well as this, defining data ownership, cloud and connectivity orchestration are at the forefront of the automotive industry agenda. 

  • Who will own the data from the vehicle and customers as third-party partners such as software companies and big tech companies sweep into the market?
  • What is the software company perspective, compared to an OEM? What is the current level of understanding and knowledge at an OEM?
  • Who’s responsible for paying for services, like 5G, that enable a seamless flow of data?
  • How will OEM capability to analyse this data impact the customer experience?

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Subscription Models
November 8, 2022 | 11:00am ET

Subscriptions for software driven services and even vehicle ownership demand a new business model from automakers. Business models are being restructured from a focus on hardware to software to allow for over-the-air updates to the car’s system and features.

  • How can automakers reshape business models to suit subscription services for car features and systems?
  • With automakers trialling flexible ownership schemes, will customer purchases be influenced by software capabilities over the car’s body shape, model or manufacturer?
  • As software platforms offer customers features on demand. What will the impact be of native systems being handed over to third parties?

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Infotainment - Keeping the Customer Content
November 9, 2022 | 11:00am ET

Infotainment is an opportunity for content providers to build market share prior to the fully autonomous vehicle in-car entertainment era. Features such as navigation, voice control, app store, payment services, and in-car entertainment all impact customer experience and satisfaction. How are software and streaming services integrating seamlessly for customers?

  • Will customers pay extra to have widely used services such as Netflix, Hulu or Spotify in their car? Or would they be able to coordinate subscriptions to make one payment across their devices?
  • Is the best route to offering customers access to their preferred services through partnerships between telematics providers and streaming services? Or should the automaker cherry-pick partners and build bespoke infotainment systems?
  • How can AR heads-up displays reduce driver distraction and demonstrate future use-cases in autonomous vehicles?

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How OEMs are Strategizing the Shift to Software
November 10, 2022 | 11:00am ET

With demand for software expertise emerging in automotive, how can OEMs ensure success in their cultural shift to an agile product ecosystem? Which methods will allow automakers to make the most out of their software value chain?

  • In the hiring of talent, how can OEMs incentivise software developers, and compete with desirable and dynamic companies such as Google or Facebook?
  • What are the different strategic approaches and how can we identify best practices? Would incremental steps towards becoming more software-centric or rapid transformational change within an Automaker be the most effective?
  • How can the right partnerships between OEMs and a third party fast-track the transformation to software services?

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Cybersecurity
November 11, 2022 | 11:00am ET

The connected vehicle’s move towards Web3, regulation requirements like ISO/SAE 21434, and the Internet of Things (IoT) calls for state of the art cybersecurity technology throughout the vehicle’s lifecycle. Where are the current complications and weak spots in connected vehicles and how can these be overcome?

  • The fast-paced market can lead to features being adopted without full understanding of the risks. How can vehicle manufacturers mitigate vulnerability risks outside of their control during production processes?
  • Can a secure enclave to keep the transmission of data be guaranteed? Who would be responsible if a hack did occur, the developer of the vulnerable component, or the system in the vehicle?
  • How do you identify which is the right vulnerability management for your system?

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